Leaders with growing local business Southtree, which helps preserve aging home movies and photos digitally, are working to launch a product to make it more convenient for customers to use the company's services.
The product is called Legacybox, and customers can use the custom-made packaging material to mail old film reels, photos and home movies to Southtree. Leaders with Southtree will then digitize them and send them back.
The biggest challenge for Southtree customers has been taking the time to collect all their old memories and figuring out how to package them and get them to company leaders, Nick Macco, founder of Southtree.com, said via email.
"The Legacybox is really a culmination of what we know put into a complete experience," Macco said. "With Legacybox, it makes learning, organizing and shipping not only simple, but fun. Customers have been asking for this kind of thing for a while, so we are confident this will sell."
Southtree has been growing since 2011, when the company was made up of a team of only three people, according to archives.
By March 2012, the team had grown to a group of 10 and moved to an office on the Southside.
In January 2013, Southtree moved to a bigger space because the company had doubled its business, according to archives.
And now, Macco said leaders are in the process of expanding their production facility again, and they have recently added two new employees—a full-time designer and in-house developer. The team's workspace will be 8,200 square feet now.
"We've had our busiest Christmas to-date," Macco also said. "This November, we preserved over 24,000 home movies and 120,000 photos. We've introduced holiday gift cards and now Legacybox."
Southtree founders have launched a Kickstarter campaign to raise money to support Legacybox. As of Thursday afternoon, the project had 12 backers who had pledged $1,327.
Southtree needs to raise a total of $10,000, and they have 28 days left to reach that goal, or the project won't be funded.
"We've launched Legacybox as a crowdfunded project on Kickstarter due to the upfront investment it will require to bring these to market," Macco said. "There are print plates, die cuts, lithograph labels and more required before we can get started. If you're a backer on Kickstarter, you'll get a Legacybox at a special introductory price."
Macco and co-founder Adam Boeselager put a lot of work into creating Legacybox, Macco said. They toured a box manufacturer and read about the history of shipping containers, he said.
"We literally took a crash course in corrugated manufacturing, learning terms like 'flute size' and how lithograph labeling would produce the best print quality," he also said. "The construction, combined with a focus on design, has produced a really great product."
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