The free event celebrating Chattanooga’s revitalized Main Street has become one of the most popular community events in the city. It features 24 hours of fun, entertainment, shopping and revelry beginning Saturday, Dec. 7 at 7 a.m. and lasting an entire 24-hour stretch into Sunday.
Nooga.com will attempt to break down the variety of activities into three digestible, thematic guides throughout the week. These guides are by no means comprehensive. You can find a complete schedule here.
This first guide will focus on the essential events, with forthcoming guides on live music and the weirder side of Mainx24.
You’ll need a solid base on ye olde stomach if you’re going to ride through the entire 24-hour party. And what’s solid? Pancakes. The annual Mainx24 pancake breakfast takes place at Fire Hall No. 1 at 218 E. Main St. In addition to pancakes, guests can take an early-morning horse and carriage ride or listen to some tunes from Christie Burns and friends. There will also be tours of the fire station and trinkets for the kids. Proceeds will benefit Battle Academy.
When: Saturday, Dec. 7, 8:30-11 a.m.
Where: 218 E. Main St.
How much: $5 (email Ellen Hays for tickets)
EPB Southside Parade
I could tell you how awesome the EPB Southside Parade is, or I could just show you this video of last year’s parade captured by Wes Cordell of BlueOrange Video. Let the pancakes settle while enjoying the strangest parade you’ve ever seen. Santa himself will, of course, make an appearance.
When: Saturday, Dec. 7, 11 a.m.-12 p.m.
Where: Main Street, Jefferson Avenue, Rossville Avenue
How much: Free
Fifth annual World Heavyweight Chili Championship
Amateurs, step aside. This is the WORLD HEAVYWEIGHT CHILI CHAMPIONSHIP, and it is not for the meek and timid. Look, it even has its own website. Chili cook-offs don’t have websites, but this one does because it is the WORLD HEAVYWEIGHT CHILI CHAMPIONSHIP. Here’s the deal: Tag teams will gather and begin cooking at 9 a.m., with guest sampling from noon to 4 p.m. Expert judges will decide the winner at 1 p.m., and the results will be announced at 4 p.m. Think you have what it takes? Registration is open through Friday, Dec. 6. Last year, more than 15 teams from area organizations and businesses competed head to head for bragging rights and temporary ownership of a championship belt created by Chattanooga artist Karen Rudolph. Proceeds from the event benefit the Stillhouse Foundation. Click here for all the info you could want.
When: Saturday, Dec. 7, 12-4 p.m.
Where: 326 E. Main St.
How much: $8 for all-you-can-eat tickets, $15 for commemorative chili bowl
Adult Big Wheel Championship
With bellies full of pancakes, chili, beer and whiskey, what do you do now? How about watching some "adults" race around a makeshift speedway on oversized big wheels for charity? The Mainx24 Big Wheel Championship, sponsored by Yazoo Brewery, will consist of co-ed teams of four racing in double-elimination relays on a predetermined course in heats of three teams. Proceeds will benefit the Children’s Advocacy Center of Hamilton County. All team members must be 21 years of age or older, and all teams must be co-ed. Teams from Taco Mamacita, Urban Stack Burger Lounge, Community Pie and Milk and Honey have already signed up. Registration is $100 per team of four. Click here for more information.
When: Saturday, Dec. 7, 1-5 p.m.
Where: 1400 Broad St.
How much: Free to spectate
Unlike anything seen before in Chattanooga, the "main event" of Mainx24 is a glow gear-themed neon descent into the madness of the late evening and morning light, featuring an interactive lounge, dancing with DJ Krrs24, and fire pit/stargazers hangout and game lounge. The party is 18 and older, with participants in the GLOW Zoom 5K gaining free entry. Click here to reserve your spot.
When: Saturday, Dec. 7, 8 p.m.-1 a.m.
Where: Wilhoit Street
How much: $5 for 21 and older, $10 for 18-21, free for 5K participants (cash bar)
Updated @ 9:19 a.m. on 12/3/13 to correct a typographical error.
Updated @ 1:38 p.m. on 12/5/13 to note a pricing change made by GLOW 2.0 organizers.
Sign up for our email list to get your morning news delivered directly to your inbox. All we need is your email address.