Chattanooga's growler scene has recently added another option to the mix, and while more craft beer options are popping up locally, for some people, the Scenic City is a long way from an oversaturated market.
"The more choice, the better the deal for the consumer," Todd Harless, a local resident and home brewer, said via Twitter. "Plus [the] location needs to be convenient. Since growlers are filled cold and carbonated, they need to stay that way by the time you get to your destination."
What: Grand opening of The Growler Chattanooga
When: Friday and Saturday.
Friday from about 5:30 to 8 p.m. Yazoo Brewery is set to be at The Growler bringing five or six of their beers to the business. The Muenster Truck is scheduled to be there from about 6 to 8 p.m.
On Saturday, there will be live music from about 6 to 9 p.m.
Where: The Growler Chattanooga, 1101 Hixson Pike
Nashville resident Anthony Bond opened The Growler of Chattanooga in August. This weekend is the local grand opening of the business, which is located at 1101 Hixson Pike, near Las Margaritas, and he's in the process of opening another similar business in Memphis.
Bond was in the health care business for more than 20 years and decided he wanted to do something else. So he got into the craft beer business, which boomed first on the east and west coasts and, more recently, in places such as Tennessee.
He's full owner of the local store and owns 50 percent of the Memphis location.
For Bond, Chattanooga is an ideal location for a growler bar.
"The demographics for Chattanooga are excellent for this," he said.
His market is aimed at people who are ages 25 to 34, and the North Shore area is ripe with people of that age, he said.
And, compared to Nashville, there aren't as many craft beer stores, he said.
His store is simlar to Heaven and Ale, which recently opened at 304 Cherokee Blvd.
Bond said the competition isn't a problem. He likened the situation to ice cream or coffee. Ice cream is available many places, but that doesn't stop the success of businesses such as frozen yogurt franchise Sweet CeCe's.
Coffee is readily available from many different locations, but that doesn't mean Starbucks doesn't do well, he said.
And Boyd's goal is to be the Starbucks of beer, he said.
He currently doesn't offer food, but he has teamed up with local food truck The Muenster Truck, which will offer food to customers who are buying a growler.
Truck owner Guru Shah said he and his team are excited to work with another local entrepreneur who has a concept that they believe can thrive in Chattanooga.
"We have a strong belief that there lies a great opportunity for partnership between the craft beer and food truck industries," he said via email. "Food trucks are not permitted to sell alcoholic beverages and a lot of bars, like the Growler, don't sell food, so the opportunity was pretty clear to us of a win/win situation."
Bond said that, unlike Heaven and Ale, his business offers pints, and he's working on other food options, such as partnering with another local catering business Simple Savory.
Besides himself, Bond has three employees who are running the bar, and now he is focusing more on getting the word out about his business, he said.
Chattanooga Brewing Company will move to a new Chestnut Street development soon because it has outgrown its North Shore space.
New beer market and bar Sturm Haus, which also specializes in craft beer growlers, recently opened on Houston Street.
And other businesses, such as Riverside Beverage Company and Whole Foods, offer growlers.
Livability.com also recently named Chattanooga the 10th of the top 10 beer cities.
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