Four local businessmen have launched a new advertising agency called UpTik Media, which specializes in content marketing and search engine optimization.
"We want to do quality work and honest work that's done with the upmost integrity with our customers' best interests in mind," founder Bart Simpson said.
Simpson is also vice president of UpTik's sister company, Graphic Solutions. (Side note: Simpson was born a year before the television show "The Simpsons" premiered.)
Simpson tapped Bill Colrus to be director of content marketing, Brady Callahan as lead SEO strategist and Brian Shakley to digital media specialist at the new Hixson-based company.
Jay Simpson, Graphic Solutions founder, is UpTik’s chief financial officer.
Colrus and Callahan recently got laid off from AREA203, so the timing of the creation of this company worked out well.
The company offers SEO optimization, which is the process of helping companies optimize website rankings through search results. SEO helps a website be more visible to people who are using search engines.
The team also helps with content marketing, which could include anything from social media strategy, a white paper or traditional advertising such as a video spot, among other services.
"We help brands tell better stories about themselves," Colrus said, adding that UpTik leaders can help a company build trust with potential customers.
Simpson said that leaders of Graphic Solutions have worked with companies on content marketing and SEO optimization, and they were disappointed with the results.
So he wants his company to be one that customers can count on.
"We wanted to create a company that people could trust," he said.
Sign up for our email list to get your morning news delivered directly to your inbox. All we need is your email address.