A new local company is getting help from a high-profile investor, and the project got coverage in The New York Times Wednesday.
Alex Bogusky, partner with advertising agency Crispin Porter + Bogusky, is helping Chattanoogans David Littlejohn and Andrew Clark with their new agency, which is called Humanaut.
Bogusky told the NYT that Humanaut is a "a brand invention agency, helping clients invent and innovate, using tools to innovate how people experience a product or business beyond advertising, helping startups that lack a brand identity or a brand story."
The company's website went live Wednesday, also according to the NYT.
The Humanaut team is a group of designers, writers, entrepreneurs, developers and inventors, according to the company's website.
They aim to help clients improve their products and "innovate new brand experiences."
Littlejohn also recently founded Pale Dot Voyage, which produced a new iPad application—called Felt—that allows the user to send a personalized, handwritten note without the hassle of envelopes, stamps and the post office.
Updated @ 1:22 p.m. on 9/20/13 to correct a factual error: Bogusky is a partner with Crispin Porter + Bogusky, not a co-founder, as originally reported.
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