This week, entrepreneur Kelly Fitzgerald debuted her new collaborative workspace—located in the First Tennessee Bank Building in the 700 block of Market Street—called Society of Work.
Members of the state's master business accelerator program, called The TENN, gave presentations in the new space on Wednesday; and on Thursday evening, Fitzgerald hosted an event to show off the space.
She worked with Jonathan Mansfield and DJ Trischler from local company D+J on the brand and identity of the business.
Her background is in architecture and she has at worked at local firms, but she came to the conclusion that she likes interdisciplinary teamwork and wants to work for herself, she said.
Society of Work has an open workspace, a kitchen, a conference room, private offices, nap rooms, whiteboards and high-speed Wi-Fi.
There will also be coffee, access to a copy machine, inexpensive downtown parking, and conference call and presentation tools, according to the company's Facebook page.
The rates to use the space are tiered, and they range from $75-$450. All memberships are on a month-to-month basis.
On Thursday, Mansfield and Trischler said they knew their business was ready for a formal office, but they were holding out to wait for Fitzgerald's space.
The duo had been working out of their homes or coffeehouses, they said.
And there are more distractions working in those types of places, they said.
"Being a design or branding studio without an office is sort of like being a company without a logo," Trischler said. "It just doesn't feel like you have something that validates your authority."
Mansfield echoed that and said that it's more difficult to believe in yourself and your company if you don't have a formal office.
"I would say [it is] invaluable to have a workspace like this," he also said.
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