Several local businesses have joined a customer loyalty program called SpotOn, which offers discounts to patrons.
Owner of Warehouse Row's Petunia's Silver Jalapeño Mimi Kyle recently switched from another loyalty program to SpotOn when a customer told her he was working for the company and signing people up for a 60-day free trial.
The deal from SpotOn was better than the other one she had going for a couple reasons—it didn't require smartphone use, and it was less expensive, she said.
In the basement of Warehouse Row, not every smartphone gets great service, she said. And not everyone has a smartphone.
Each business participant can utilize the program in different ways to give customers perks.
At Kyle's business, customers earn a "spot" with each purchase.
Customers can use the smartphone app, swipe a card that can be attached to a keychain—like a Bi-Lo Bonuscard—or enter their email address to document the purchase and get credit toward a perk.
After three purchases and scans, Kyle's customers are eligible for a perk, such as a free drink. If they save up five or 10, they get bigger perks, such as a free sandwich or the special of the day with a drink and side.
Kyle said she signed up for SpotOn a little more than a month ago and has already signed up more than 200 customers for the program.
"They love it," she said.
The SpotOn system came with a tablet, and Kyle said she was pleasantly surprised to find out that the tablet didn't cost much. It's included in the service.
And according to SpotOn's website, business owners can use the tablet to manage the program and see customer analytics.
Click here to see the list of local businesses that use SpotOn, such as Royal Treatment Day Spa and Salon, Porker's BBQ, Good Dog, Raw, Cheeburger Cheeburger and Daylight Donuts.
Click here to read a Bloomberg story about the SpotOn founders—they are identical twin brothers.
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