President Barack Obama's administration has plans to run ads in Tennessee and other red states to encourage residents to sign up for insurance made available by the federal Affordable Care Act, according to Politico.
The Center for Medicare Services at the Department of Health and Human Services has secured at least $12 million in airtime starting Sept. 30 in Texas, Florida, Pennsylvania, Arizona, Georgia, Missouri, Ohio, Indiana, North Carolina, Oklahoma, Tennessee, Louisiana and Michigan, Politico reported.
Click here to read the Politico article.
Obama's Affordable Care Act will provide health care coverage to 30 million people.
Last summer, the Supreme Court ruled that the core of the health care reform act was constitutional.
Some of the act's requirements have already been implemented, and others will continue to be rolled out in coming years.
Under the act, marketplaces are being created, which will allow individuals and small business owners to shop for insurance coverage via Internet-based exchanges.
Enrollment for the exchanges starts Oct. 1, and coverage will be effective in January 2014.
People who don't already have insurance have to buy it through the exchange or pay a "shared responsibility payment" to the federal government, according to the Supreme Court ruling.
The subsidy varies by person, based on income and household size.
For the first year, the penalty for an individual who doesn’t sign up for insurance is $95 a year or 1 percent of a person's income, whichever is greater, and $47.50 for children, according to Nooga.com archives.
Click here for a business owner's guide to the new law.
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