Volkswagen leaders said Wednesday morning that TDI sales remain strong and that the company got a boost from promotional and consumer offers in August, but as the summer winds down, they expect a slowdown in the market.
"We do expect September to retreat a little from this pace," Jonathan Browning, president and CEO, Volkswagen Group of America, said on a conference call with reporters.
VW America leaders reported 40,342 units delivered in August. That represents the third month the brand has surpassed 40,000 units in the past 40 years.
The sales numbers represent a 1.6 percent decrease over the prior year, and leaders said they expect a mostly flat year in terms of overall volume year over year, Browning said.
The baseline forecast for the upcoming year is $15.5 million in sales.
"As we transition to 2014 model year vehicles, we are encouraged that the lineup brings a host of new features and added customer value," Browning said.
And Passat TDI sales reached 43.8 percent of overall sales, with 4,470 units representing the best August and year-to-date results ever, officials said.
"We had very, very strong diesel sales," Browning said. "This shows the acceptance that TDI is achieving."
The Chattanooga-built Passat continued to show strong results, with 10,194 units delivered, an increase of 3 percent.
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