Recently founded small business Hoopla Public Relations is tapping into Chattanooga pride with its I ♥ Chatt Campaign.
The Hoopla team has designed cotton T-shirts that say "I ♥ Chatt" with a depiction of the Walnut Street Bridge.
"We are so proud of Chattanooga; why not show it?" Jocelyn Loza, public relations consultant with Hoopla, said via email. "We choose the bridge because it is a monument of Chattanooga's history and unity. It is a historical structure that is still standing, that shows strength and durability like the small businesses here."
Loza said the idea to create the T-shirts came to her when she was downtown, meeting with local small business leaders. She was struck by the city and its people, she said via email.
Small, medium, large and XL are available for $19.99 each.
The team will have different styles available soon, but those will be in a different style and larger sizes, so they will be priced differently.
"We truly believe that Chattanooga has and will continue to offer its resources to local, national and international businesses and individuals," Loza said. "This city has gone through a beautiful, unique transformation; therefore, we want to continue to promote the pride and passion we have for our city."
A percentage of the T-shirt sales will go toward helping a local not-for-profit organization.
The company is a full-service communications firm that focuses on consumer brands, entertainment, food and beverage, health and wellness, corporate communications, reputation management, sustainability communications and crisis communications.
"[Hoopla PR] exists to help small businesses, women businesses and not-for-profit organizations by getting them the attention and respect they deserve in a noisy, crowded world," Loza said. "We think on our feet, relentlessly uncover opportunities and never lose sight of our clients' goals."
The company has three employees—founder Jocelyn Loza, art director Alex Loza and graphic designer Alejandra Martinez.
Updated @ 11:53 a.m. on 8/27/13 to add more information.
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