One of the founders of Rocket Link Mobile—a local business whose founders have created an app that essentially pays people to text—has launched a new app that allows users to fund causes by texting with friends.
"To do this, we partner with consumer brands who are already giving money to great causes and help them engage consumers with their social responsibility," founder Zach Goldstein said via email. "Our clients can now start to win the customer loyalty of young adults who are traditionally difficult to reach otherwise."
Goldstein, who recently graduated from Southern Adventist University, applied to incubators across the country.
His wife was in Nashville, so that's where he ended up.
He launched the new app, which is called Rocket Raise, Tuesday.
When users download the app for the first time, they get an option to select a cause they might want to support. If that cause isn't there, they can suggest it be added, and leaders will add the cause if enough people suggest it.
The app also helps brands attract millennials by engaging them in corporate giving, Goldstein said.
"The whole idea is that brands today are already giving money to causes every year, but they generally aren't able to engage customers in that process," he said.
One of the Rocket Raise clients is Red Earth Trading Company, which promotes microenterprise, direct trade and holistic community development, according to its website.
By using the Rocket Raise app, texters can vote to support any of the clients. The more a person texts, the more they can help the cause.
The app is currently available on Android platforms and will soon be available on the iPhone.
Rocket Link is still on the market, but Goldstein said he has shifted his focus to Rocket Raise.
"It's an easy way to give back to the world by doing something a lot of us are doing every single day," he said.
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