Monday, September 22, 2014 · 2:17 p.m.
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Through its distributor network, Chattanooga's Gold Bond Inc. sells promotional products, such as those pictured above. (Image: Contributed)

The company's name can be a little confusing, but Chattanooga company Gold Bond Inc., which specializes in promotional products, isn't the same thing as Chattem's Gold Bond brand body creams and powders.

"As much as we love the stuff, we don't make Gold Bond foot powder or lotions—that's Chattem, another Chattanooga company," Gold Bond President Mark Godsey said via email.

His company sells directly to distributors, not the public, and its geographic location is part of what makes the business special. Being centrally located helps customers save money and time, he said.

"For the Chattanooga area, distributors and their customers benefit from being able to pick up orders the same day they are produced, which can result in a 100 percent savings in freight," he said.

The business has grown from a small pencil company to a company with 300 full-time employees.

Godsey answered these questions about Gold Bond for Nooga.com.

How long has Gold Bond been in Chattanooga? Tell me a little background—who started the company? How has it evolved over the years, if at all?

Established in 1947 as a local pencil manufacturer, the Kingston Pencil Corporation was later acquired by Don Godsey in 1979 and renamed after its premier line of pencil, the Gold Bond Line. In 2008, Gold Bond was purchased by Mark Godsey and Mitch Henderson, the two highest-ranking executives. From its inception as a small pencil company, Gold Bond has grown to a Counselor top 40 supplier operating out of three facilities on two continents.

What does Gold Bond specialize in? What services do you offer?

Gold Bond specializes in promotional products. We have over 700 items, ranging from drinkware to golf to writing instruments to tech. We offer several methods of imprinting: screenprinting, pad printing, laser engraving, debossing, heat transfer and our newest service, ColorfinityHD. The availability of each method depends directly on the item, but we strive to offer as many options for each item as possible while maintaining our high standard of quality.

If you need your order fast, Gold Bond provides a speedy solution via our 24- and 48-hour Gold Rush services.

Our geographic location is optimal for orders shipped from Gold Bond to reach more states in less days, saving companies an average of 43 percent in freight on pens and 25 percent in freight on drinkware. More information about our shipping advantages can be found at goldbondinc.com/faster.

What kinds of customers do you have?

Gold Bond sells to distributors, not directly to the public. We receive orders through our distributor base from corporate brands that are known worldwide to the elementary school up the street. Gold Bond is proud to be large enough to handle demanding orders and also small enough to be flexible in meeting the requests of our distributors’ customers.

Are there competitors in this market? Examples? How do you stay competitive?

Gold Bond is a top 40 industry supplier in the $18 billion promotional products industry that contains over 3,000 suppliers. The company’s competitive advantages include the breadth of its product offering, and as an industry leader in golf-related promotional products, Gold Bond has won 11 consecutive Distributor Choices Award for Golf Accessories.

What do you want the public/readers to know about your company?

We love our local distributors and are excited be a part of the Chattanooga movement toward buying local. Distributors in the Chattanooga metro area have the ability to pick up an order the same day that it is produced, saving money and time on shipping.

Anything else I didn't think to add?

For the 11th consecutive year, Gold Bond was recognized as the 2013 Counselor Distributor Choice Award winner for golf accessories. The company also holds numerous other awards, including PPAI's 2010 Supplier Star and the 2010 Counselor Supplier of the Year.

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