The Daily Flower's new storefront may draw more business
Since The Daily Flower moved to Miller Plaza from the Volunteer Building in February, business has been solid, and manager Amy Azar is hoping that the trend continues.
"Before, we were off the beaten path," she said. "You had to be going somewhere or working in that direction. Here, it's more of a destination: People are going to Subway. They are going to Community Pie."
What: The Daily Flower
When: Monday-Friday, 10 a.m.-6 p.m.
Where: 850 Market St.
Leaders were interested in moving to a more high-traffic location, as well as saving on rent, Azar said.
At the former location, the team at The Daily Flower made gourmet baskets and needed more space. They have eliminated that part of the business, so the new, smaller location works, she said.
Opening just before Valentine's Day, the new location did well on one of the busiest holidays, and Azar said Mother's Day should be busy as well.
And she is looking forward to events in Miller Plaza, such as Nightfall, which could bring more attention to the storefront.
Kim White, president of downtown economic development organization River City Company, said the shop's new location is a good fit for the area.
"We really noticed when we started doing Fresh on Fridays how much people love flowers," she said.
For example, last year, Paul Herr, owner of Herr Flowers, sold flowers he grows in McMinnville, Tenn., at the Chattanooga Market on Sundays and at Miller Plaza on Fridays, according to Nooga.com archives.
Azar said that the new location is drawing in new customers, as well as customers who have followed from the former location.
And although The Daily Flower, which is owned by Humphreys, does offer a full delivery service and small wedding receptions, they also offer a "different spin," Azar said.
"It's really set up where you can come in and buy loose flowers for yourself," she said. "We also have small plants and gifts and candles."
