Monday, December 22, 2014 · 10:00 p.m.

The most popular brands of hunting and shooting gear

Print
According to a recent survey, nearly one out of every five shotguns sold in 2012 was a Remington brand. (Photo: Richard Simms)

Southwick Associates has announced the brands hunters and shooters purchased most frequently in 2012. They say the list has been compiled from the 35,081 Internet-based surveys completed by hunters and shooters who volunteered to participate last year in HunterSurvey.com and ShooterSurvey.com polls. In 2012, top brands included:

Guns and ammunition
—Top rifle brand: Remington, Ruger (each 11.5 percent of all purchases)

—Top shotgun brand: Remington (19.7 percent of all purchases)

—Top muzzleloader brand: CVA (31.0 percent of all purchases)

—Top handgun brand: Sturm, Ruger (17.7 percent of all purchases)

—Top crossbow brand: Barnett (21.7 percent of all purchases)

—Top air rifle brand: Crosman (29.6 percent of all purchases)

—Top rifle ammunition brand: Remington (21.4 percent of all purchases)

—Top shotgun ammunition brand: Winchester (32.1 percent of all purchases)

—Top handgun ammunition brand: Winchester (17.9 percent of all purchases)

—Top blackpowder brand: Pyrodex (41.6 percent of all purchases)

—Top balls, bullets or shot brand: Hornady (33.0 percent of all purchases)

Reloading supplies
—Top reloading press brand: Lee Precision (37.9 percent of all purchases)

—Top reloading die brand: Lee Precision (38.3 percent of all purchases)

—Top reloading bullet brand: Hornady (34.0 percent of all purchases)

—Top reloading primer brand: CCI (40.3 percent of all purchases)

—Top reloading powder brand: Hodgdon (40.7 percent of all purchases)

—Top shot brand: Lawrence (30.2 percent of all purchases)

Miscellaneous shooting gear
—Top holster brand: Blackhawk (15.0 percent of all purchases)

—Top gun sleeves brand: Allen (12.1 percent of all purchases)

—Top gun safe brand: Stack-on (25.7 percent of all purchases)

—Top magazine brand: ProMag (11.9 percent of all purchases)

—Top clay brand: White Flyer (51.3 percent of all purchases)

Archery equipment
—Top bow brand: Hoyt (15.0 percent of all purchases)

—Top arrow brand: Carbon Express (30.1 percent of all purchases)

—Top fletching brand: Blazer (24.4 percent of all purchases)

—Top broad head brand: Rage (21.1 percent of all purchases)

—Top release/tab brand: Tru-Fire (33.0 percent of all purchases)

—Top archery target brand: The Block (11.9 percent of all purchases)

—Top bow case brand: Plano (35.5 percent of all purchases)

—Top archery sight brand: TruGlo (27.8 percent of all purchases)

Optics
—Top binocular brand: Bushnell (28.7 percent of all purchases)

—Top scope brand for firearms: Bushnell (14.5 percent of all purchases)

—Top spotting scope brand: Barska (10.5 percent of all purchases)

—Top range finder brand: Bushnell (36.3 percent of all purchases)

—Top optic sight brand: EOTech (8.7 percent of all purchases)

—Top trail camera brand: Moultrie (25.4 percent of all purchases)

Miscellaneous hunting gear
—Top knife brand: Buck (13.4 percent of all purchases)

—Top cover scent brand: Wildlife Research Center (19.9 percent of all purchases)

—Top lure scent brand: Tinks (31.4 percent of all purchases)

—Top odor eliminator brand: Scent-A-Way (35.8 percent of all purchases)

—Top shooting target brand: Shoot-N-C (31.0 percent of all purchases)

—Top tree stand brand: Guide Gear (12.1 percent of all purchases)

—Top blind brand: Ameristep (33.9 percent of all purchases)

—Top decoy brand: Mojo (10.8 percent of all purchases)

—Top game call brand: Primos (26.2 percent of all purchases)

The marketing data presented here is a summary of a 233-page report that details consumer behavior, including what products and brands are purchased, where they are bought, how much customers spend, and demographics of hunters and shooters broken out by each product category. Current information about what gear and brands hunters and shooters prefer, how many days they spend afield, and what type of hunting and shooting they enjoy most is vital to businesses trying to build their customer base.

To purchase a report or subscription for Southwick Associates’ monthly HunterSurvey.com and ShooterSurvey.com reports, contact John DePalma at jdepalma@brandintelligent.com.

Print
Reader's Recap
Daily news delivered directly to your inbox.   sign up
Press Esc to close