Friday, August 1, 2014 · 9:53 a.m.
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Brandon Mihai (left) and Scott Gammenthaler recently created an aggregation application that aims to simplify social media. (Photo: Contributed)

The locally created product Spottlife, which is a social media simplification and aggregation application, is now officially in the iTunes app store.

Two Southern Adventist University international business majors, Brandon Mihai and Scott Gammenthaler, created the app to solve a problem for people of their generation—too much information via social media.

Spottlife organizes social networks categorically based on content and allows users to see what topics are being talked about across networks.

Users can then eliminate the topics and discussions that are not of interest.

The goal is to simplify and declutter the information coming in from a range of social media, such as Facebook and Twitter.

The duo partnered with Stone Soup Technology to create a system that analyzes status updates and photos from Facebook, Google+, Twitter and Instagram, and then categorizes and personalizes them.

They have created about 35 categories, from politics to fashion, so users can easily browse through aggregated updates, Mihai said.

“Being a part of the conversation is what social media is all about,” Mihai, co-founder and CEO, said in a prepared statement. “Yet when trying to keep on top of each network, you inevitably miss out somewhere else. That’s what we’re trying to eliminate.”

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