Thursday, December 18, 2014 · 4:30 a.m.
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SOMA Intimates is set to open at Hamilton Corner (pictured above) this fall. (Photo: Contributed)

A new lingerie boutique, SOMA Intimates, is set to open at Hamilton Corner this fall, CBL leaders said Friday.

“We are thrilled to bring SOMA Intimates to the already-tremendous mix of shopping at Hamilton Corner and look forward to their opening this fall,” Dana Katterjohn, Hamilton Place regional marketing director, said in a prepared statement.

SOMA opened its first boutique in 2004 and has subsequently opened 165 more. The new local store will be next to Eddie Bauer.  

SOMA is owned by the same company as Chico’s and White House | Black Market, which recently also came to Hamilton Place.

Warehouse Row lingerie

Last year, an Athens, Tenn., resident opened Ellie's Fine Lingerie in Warehouse Row. Click here for more information. 

Officials said that SOMA Intimates attracts similar customers and offers a parallel product quality as White House | Black Market.

The store will fill its 3,354 square feet of space with “innovative lingerie”; in-store, expert-fit stylists; apparel; and beauty products, officials also said.

Recent Hamilton Place area growth
In March, four new retailers—Golfsmith, Menchie’s, Dressbarn and Bar Louie—opened in the Hamilton Place Mall area.

Fast facts: Hamilton Corner

Opened: November 1990
Renovated: 2004-2005
Total stores: 14
Total parking: 408
Trade area population: 298,084 

Anchor Stores:
Ann Taylor Loft
Bonefish Grill
Chico's
Coldwater Creek
Eddie Bauer
J. Jill
Jason's Deli
Mia Cucina
Salsarita's
Sam Edward's Jewelers 

Source: CBL website 

Last year, Hamilton Place also got a multimillion dollar facelift.

Newly renovated bathrooms with new tile and fixtures, additional seating areas, fresh paint, new carpet, and new tables and chairs in the food court are all part of the enhancement, which took about eight months to complete.

Crews also implemented some “green” features to promote energy efficiency.

Dan Wolfe, general manager at Hamilton Place, estimates that annually the mall will save enough energy to power 100 homes, according to Nooga.com archives. 

Energy efficiency highlights include the installation of waterless urinals and low-flow plumbing fixtures in public restrooms; retrofitting of rooftop HVAC units with an Enerfit system that significantly improves the operating efficiency of each unit; replacement of restroom and service corridor light fixtures with high-efficiency lamp fixtures; and replacement of halogen lamps on mall pushcarts with LED fixtures.

Hamilton Place is the first property owned and managed by CBL to conduct a full-scale energy renovation.

The mall had not been upgraded since 1998.

The purchase was final last October, and in September, CBL leaders said that shoppers wouldn't notice immediate changes as a result of the purchase.

A company called General Growth Properties previously owned the mall.

According to the company’s website, General Growth Properties emerged from bankruptcy in November 2010.

CBL owns Hamilton Place—Tennessee’s largest shopping mall—and recently purchased Northgate for $11.5 million via an online auction.

CBL officials said they will revitalize the property through redevelopment, which may include the addition of “junior anchor stores” and restaurants, officials said.

CBL may also repurpose the adjacent community center.

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