Track 29 concert photos featured in Rolling Stone online gallery
Venue is potential new source of content on the music news website
Only four short months after opening their doors to the public, local music venue Track 29 now has something in common with other, more well-established venues and festivals, like the New Orleans Jazz Festival, the Coachella Festival, Bonnaroo, House of Blues and the CMT Awards.
Each location was selected by the photo editor of RollingStone.com to contribute original photography to a special online gallery, featuring 21 images of the Avett Brothers, who recently played a sold-out show in Chattanooga in December.
"To have something like this happen after just being open for a few months is incredible. It is such an honor," Track 29's general manager and owner Monica Kinsey said.
The gallery was assembled by the website's photo editor, Chattanooga native Julie Holder, and published Wednesday morning. She was made aware of the concert here by her brother, who was disappointed he could not get tickets to the concert that sold out in 27 seconds.
"I have never been to Track 29, but I have heard from my friends that still live in Chattanooga that it is a great venue. So, what a great chance to bring some awareness to my hometown and this new venue," Holder said.
Holder, who lives and works in New York City and has been with Rolling Stone since October, said she was working on a special edition of the site's photo gallery feature to highlight the career of the Avett Brothers with professional photography from their recording studio, concert events and festival appearances over the last five years.
Two images taken on Dec. 30 by the Chattanooga venue's in-house photographer Allie Clarke were used to represent the most recent activities of the band and can be found as the 20th and 21st photos in the gallery.
Clarke said this is clearly the biggest thing that has happened to her emerging career as a concert photographer, which she hopes will help expose her work to other bands and promoters. She said she hopes this is just the beginning and looks forward to a day when her photography could be on the cover of Rolling Stone magazine.
"It is a slow process to get your name well known so people will actually start paying attention. I had no idea that it [working at Track 29] would possibly lead to this one day. It's pretty big. I am getting up there!" Clarke said.
The gallery was featured on the site's homepage in rotation with other popular headlines on Wednesday. Holder immediately noticed that the Avett's gallery went viral on social media by the afternoon and thinks it will continue to be very popular, given the energy and enthusiasm of the band's fans.
Kinsey and Holder have both said they plan to stay in touch and possibly work together in the future on other concert photo features for RollingStone.com.
Updated @ 9:15 a.m. on 01/27/12 to fix a grammatical error.
