Tickets for the Avett Brothers' scheduled concert at Track 29 on Dec. 30 sold out Friday morning in 27 seconds.
Between online sales through Ticket Bisquit, box office sales at the venue and pre-sales to the fan club on Wednesday (which also sold out in less than a minute) all 1,700 tickets to the general admission show were wiped clean.
Venue owner Adam Kinsey said he did a quick count of how many tickets each fan was planning to buy and felt sure they would all be accommodated. He brought out coffee and donuts to the 35 or so fans standing in the cold morning air waiting for the box office to open at 10 a.m.
The popular group has not been in Chattanooga since they played to a sold out crowd at the Tivoli Theater in 2009.
Donna Landry, marketing coordinator for Memorial Auditorium and Tivoli Theater, said when shows go on sale their box office accesses the same pool of tickets that fans access from their own computers.
Luck and timing has alot to do with scoring tickets.
"We don't hold tickets for sale just at the box office. Online and the box office are the same pool of tickets. Even if you buy at the box office, you are competing with the same people who are trying to buy on line," Landry said.
Kinsey agrees. For a few fans who got in line at 5 minutes after 10 a.m. he had to let them know there were no more tickets available.
"When you have an artist as popular as the Avetts it's still luck if you actually get a ticket. Now, if the show sold out in 27 minutes, maybe we could have sold more tickets through the box office," he said.
So far, Friday morning's sellout time is a record for the new venue. The recent Lauren Alaina concert was the next quickest sellout, which took 6 hours. Need To Breathe sold out in 6 days, and Corey Smith sold out two days before the show.
Kinsey said he believes booking acts like the Avett Brothers can be a game changer of sorts for the venue and for music fans in the city.
"My opinion is we have already had a lot of quality acts. Right now Avett is the biggest name we have had so far, so yeah, I hope it helps put us on the map," he said. "This show will help communicate the message that this is kind of facility is right here, and to the music fan that Chattanooga can get this kind of act, opening the door to many more great shows."
